diff --git a/.env.example b/.env.example
index eb97c72..50a2855 100644
--- a/.env.example
+++ b/.env.example
@@ -11,6 +11,7 @@ AUTH_SECRET=change-me-generate-long-random-secret
 # Admin users, extend with USER_2/PASS_2, USER_3/PASS_3, ...
 USER_1=admin
 PASS_1=change-me
+NAME_1=Alex
 
 # Seed first company/site
 DEFAULT_COMPANY_NAME=MAAL
diff --git a/public/widget.js b/public/widget.js
index 8b92273..ffd812c 100644
--- a/public/widget.js
+++ b/public/widget.js
@@ -252,13 +252,22 @@
 
   function renderConversation(messages, data) {
     messages.innerHTML = "";
+    let lastAdminName = null;
     for (const message of data.messages) {
-      addMessage(messages, message.senderType, message.body, message.attachments || []);
+      addMessage(messages, message.senderType, message.senderName, message.body, message.attachments || [], lastAdminName);
+      if (message.senderType === "admin") lastAdminName = message.senderName || "Operator";
+      else lastAdminName = null;
     }
     messages.scrollTop = messages.scrollHeight;
   }
 
-  function addMessage(messages, sender, body, attachments) {
+  function addMessage(messages, sender, senderName, body, attachments, lastAdminName) {
+    if (sender === "admin" && (senderName || "Operator") !== lastAdminName) {
+      const label = document.createElement("div");
+      label.className = "mf-operator-label";
+      label.textContent = `${senderName || "Operator"} odpovida`;
+      messages.append(label);
+    }
     const item = document.createElement("article");
     item.className = `mf-message ${sender}`;
     item.innerHTML = `${body ? `<p>${escapeHtml(body)}</p>` : ""}${attachments.map((a) => `<a class="mf-photo" href="${apiBase}${a.url}" target="_blank" rel="noreferrer"><img src="${apiBase}${a.url}" alt="${escapeHtml(a.name)}"></a>`).join("")}`;
@@ -367,6 +376,7 @@
       .mf-message { max-width: 86%; padding: 9px 11px; border-radius: 8px; background: #f1f5f2; color: ${c.text}; }
       .mf-message.admin { align-self: flex-start; background: #eef7f4; }
       .mf-message.visitor { align-self: flex-end; background: ${c.brand}; color: ${c.brandText}; }
+      .mf-operator-label { align-self: flex-start; margin: 4px 0 -4px; color: ${c.muted}; font-size: 12px; font-weight: 700; }
       .mf-message p { margin: 0; white-space: pre-wrap; }
       .mf-message a { color: inherit; display: inline-block; margin-top: 6px; }
       .mf-photo img { display: block; width: min(180px, 100%); max-height: 130px; object-fit: cover; border-radius: 6px; }
diff --git a/server.js b/server.js
index c4c0e41..1a16c44 100644
--- a/server.js
+++ b/server.js
@@ -229,19 +229,24 @@ function configuredUsers() {
   for (let i = 1; i < 50; i += 1) {
     const username = process.env[`USER_${i}`];
     const password = process.env[`PASS_${i}`];
+    const displayName = process.env[`NAME_${i}`] || username;
     if (!username && !password) break;
-    if (username && password) users.push({ username, password });
+    if (username && password) users.push({ username, password, displayName });
   }
   return users;
 }
 
+function adminProfile(username) {
+  return configuredUsers().find((user) => user.username === username) || { username, displayName: username };
+}
+
 async function adminLogin(req, res) {
   const body = await readJson(req);
   const match = configuredUsers().find((u) => u.username === body.username && u.password === body.password);
   if (!match) return json(res, 401, { error: "bad_credentials" });
   const token = signSession(match.username);
   res.setHeader("Set-Cookie", `${COOKIE_NAME}=${token}; HttpOnly; SameSite=Lax; Path=/; Max-Age=${60 * 60 * 24 * 14}`);
-  return json(res, 200, { ok: true, user: { username: match.username } });
+  return json(res, 200, { ok: true, user: { username: match.username, displayName: match.displayName } });
 }
 
 function adminLogout(res) {
@@ -253,7 +258,7 @@ function requireAdmin(req, res, next) {
   const token = parseCookies(req.headers.cookie || "")[COOKIE_NAME];
   const username = token && verifySession(token);
   if (!username) return json(res, 401, { error: "unauthorized" });
-  req.adminUser = { username };
+  req.adminUser = adminProfile(username);
   return next();
 }
 
@@ -423,7 +428,7 @@ async function createAdminMessage(req, res, url) {
   if (!attachmentsAreAllowed(body.attachments || [])) return json(res, 400, { error: "only_images_allowed" });
   const conversation = findConversation(publicIdFrom(url));
   if (!conversation) return json(res, 404, { error: "conversation_not_found" });
-  const messageId = insertMessage(conversation.id, "admin", req.adminUser.username, String(body.message || "").trim());
+  const messageId = insertMessage(conversation.id, "admin", req.adminUser.displayName || req.adminUser.username, String(body.message || "").trim());
   saveAttachments(conversation.id, messageId, body.attachments || []);
   bumpConversation(conversation.id, conversation.status === "new" ? "open" : conversation.status);
   markConversationSeen(conversation.id);