diff --git a/public/admin.css b/public/admin.css
index 161ccd4..0130553 100644
--- a/public/admin.css
+++ b/public/admin.css
@@ -179,6 +179,33 @@ label { display: grid; gap: 6px; color: var(--muted); font-size: 13px; }
   font-family: ui-monospace, SFMono-Regular, Consolas, "Liberation Mono", monospace;
   text-transform: lowercase;
 }
+.effect-settings {
+  margin: 0;
+  padding: 10px 12px;
+  display: grid;
+  grid-template-columns: repeat(2, minmax(0, 1fr));
+  gap: 8px 10px;
+  border: 1px solid var(--line);
+  border-radius: 8px;
+  background: #f8fbf9;
+}
+.effect-settings legend {
+  padding: 0 4px;
+  color: var(--muted);
+  font-size: 13px;
+}
+.effect-settings label {
+  display: flex;
+  align-items: center;
+  gap: 7px;
+  min-width: 0;
+  color: var(--ink);
+  font-size: 12px;
+}
+.effect-settings input {
+  width: auto;
+  margin: 0;
+}
 .list-tools {
   padding: 10px 14px;
   border-bottom: 1px solid var(--line);
diff --git a/public/admin.html b/public/admin.html
index 40bad70..51cb41d 100644
--- a/public/admin.html
+++ b/public/admin.html
@@ -110,6 +110,14 @@
             <label>Pozice mobil <select name="mobileSide"><option>right</option><option>left</option></select></label>
             <label>Mobil bottom px <input name="mobileBottom" type="number"></label>
             <label>Mobil offset px <input name="mobileOffset" type="number"></label>
+            <fieldset class="effect-settings">
+              <legend>Online efekt tlacitka</legend>
+              <label><input name="launcherBreathe" type="checkbox"> jemne dychani</label>
+              <label><input name="launcherRing" type="checkbox"> svetelny prstenec</label>
+              <label><input name="launcherHoverLabel" type="checkbox"> napis pri najeti</label>
+              <label><input name="launcherWave" type="checkbox"> jednorazova vlna</label>
+              <label><input name="launcherAvatar" type="checkbox"> mini avatar styl</label>
+            </fieldset>
             <label class="switch setting-switch">
               <input name="pulseOnAdminReply" type="checkbox">
               <span>Pulzovani widgetu pri odpovedi</span>
diff --git a/public/admin.js b/public/admin.js
index 0d11282..2090c63 100644
--- a/public/admin.js
+++ b/public/admin.js
@@ -79,6 +79,13 @@ $("#settingsForm").addEventListener("submit", async (event) => {
   settings.mobile.side = form.get("mobileSide");
   settings.mobile.bottomPx = Number(form.get("mobileBottom"));
   settings.mobile.sideOffsetPx = Number(form.get("mobileOffset"));
+  settings.launcherEffects = {
+    breathe: form.get("launcherBreathe") === "on",
+    ring: form.get("launcherRing") === "on",
+    hoverLabel: form.get("launcherHoverLabel") === "on",
+    wave: form.get("launcherWave") === "on",
+    avatar: form.get("launcherAvatar") === "on"
+  };
   settings.notifications = settings.notifications || {};
   settings.notifications.pulseOnAdminReply = form.get("pulseOnAdminReply") === "on";
   await saveSite({ settings, isOnline: state.site.isOnline });
@@ -324,6 +331,11 @@ function renderSite() {
   form.mobileSide.value = s.mobile.side || "right";
   form.mobileBottom.value = s.mobile.bottomPx || 14;
   form.mobileOffset.value = s.mobile.sideOffsetPx || 12;
+  form.launcherBreathe.checked = s.launcherEffects?.breathe !== false;
+  form.launcherRing.checked = s.launcherEffects?.ring !== false;
+  form.launcherHoverLabel.checked = s.launcherEffects?.hoverLabel !== false;
+  form.launcherWave.checked = s.launcherEffects?.wave !== false;
+  form.launcherAvatar.checked = s.launcherEffects?.avatar !== false;
   form.pulseOnAdminReply.checked = s.notifications?.pulseOnAdminReply !== false;
 }
 
diff --git a/public/widget.js b/public/widget.js
index 9845a19..54ec460 100644
--- a/public/widget.js
+++ b/public/widget.js
@@ -25,8 +25,9 @@
 
     root.innerHTML = `
       <style>${styles(settings)}</style>
-      <button class="mf-launcher" type="button" aria-label="${copy.title}">
-        <span></span>
+      <button class="mf-launcher ${launcherEffectClasses(settings, site.isOnline)}" type="button" aria-label="${copy.title}">
+        <span class="mf-launcher-icon"></span>
+        <span class="mf-launcher-label">${escapeHtml(site.isOnline ? "Jsme online" : "Offline")}</span>
       </button>
       <section class="mf-panel" aria-live="polite">
         <header>
@@ -413,10 +414,23 @@
     };
   }
 
+  function launcherEffectClasses(settings, isOnline) {
+    const effects = settings.launcherEffects || {};
+    return [
+      isOnline ? "mf-online" : "mf-offline",
+      effects.breathe ? "mf-effect-breathe" : "",
+      effects.ring ? "mf-effect-ring" : "",
+      effects.hoverLabel ? "mf-effect-hover-label" : "",
+      effects.wave ? "mf-effect-wave" : "",
+      effects.avatar ? "mf-effect-avatar" : ""
+    ].filter(Boolean).join(" ");
+  }
+
   function styles(settings) {
     const c = settings.colors;
     const desktop = settings.desktop;
     const mobile = settings.mobile;
+    const labelOffset = desktop.side === "left" ? "left: 68px; right: auto;" : "right: 68px; left: auto;";
     return `
       :host { all: initial; font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif; color: ${c.text}; }
       * { box-sizing: border-box; }
@@ -424,12 +438,21 @@
       .mf-launcher {
         position: fixed; z-index: 2147483000; ${desktop.side}: ${desktop.sideOffsetPx}px; bottom: ${desktop.bottomPx}px;
         width: 58px; height: 58px; border: 0; border-radius: 50%; background: ${c.brand}; color: ${c.brandText};
-        box-shadow: 0 12px 30px rgb(0 0 0 / 22%); cursor: pointer;
+        box-shadow: 0 12px 30px rgb(0 0 0 / 22%); cursor: pointer; overflow: visible;
       }
-      .mf-launcher span, .mf-launcher span:before, .mf-launcher span:after { display: block; background: ${c.brandText}; height: 3px; border-radius: 4px; content: ""; }
-      .mf-launcher span { width: 26px; margin: 0 auto; }
-      .mf-launcher span:before { transform: translateY(-8px); }
-      .mf-launcher span:after { transform: translateY(5px); width: 18px; }
+      .mf-launcher-icon, .mf-launcher-icon:before, .mf-launcher-icon:after { display: block; background: ${c.brandText}; height: 3px; border-radius: 4px; content: ""; }
+      .mf-launcher-icon { width: 26px; margin: 0 auto; }
+      .mf-launcher-icon:before { transform: translateY(-8px); }
+      .mf-launcher-icon:after { transform: translateY(5px); width: 18px; }
+      .mf-launcher-label { position: absolute; ${labelOffset} top: 50%; transform: translateY(-50%) translateX(8px); opacity: 0; pointer-events: none; white-space: nowrap; border-radius: 999px; padding: 7px 10px; background: ${c.text}; color: white; font-size: 12px; box-shadow: 0 10px 24px rgb(0 0 0 / 18%); transition: opacity .18s ease, transform .18s ease; }
+      .mf-effect-hover-label:hover .mf-launcher-label { opacity: 1; transform: translateY(-50%) translateX(0); }
+      .mf-online.mf-effect-breathe { animation: mfBreathe 2.8s ease-in-out infinite; }
+      .mf-online.mf-effect-ring:before { position: absolute; inset: -5px; border: 2px solid ${c.brand}; border-radius: 50%; opacity: .62; content: ""; animation: mfRing 2.2s ease-out infinite; }
+      .mf-online.mf-effect-wave:after { position: absolute; inset: 0; border-radius: 50%; content: ""; box-shadow: 0 0 0 0 rgb(15 143 111 / 42%); animation: mfWaveOnce 1.7s ease-out 1 .6s; pointer-events: none; }
+      .mf-effect-avatar .mf-launcher-icon { width: 26px; height: 20px; border-radius: 12px 12px 10px 10px; background: rgb(255 255 255 / 24%); border: 2px solid ${c.brandText}; position: relative; }
+      .mf-effect-avatar .mf-launcher-icon:before { position: absolute; left: 6px; top: 6px; width: 4px; height: 4px; border-radius: 50%; background: ${c.brandText}; transform: none; box-shadow: 10px 0 0 ${c.brandText}; }
+      .mf-effect-avatar .mf-launcher-icon:after { position: absolute; left: 7px; top: 13px; width: 12px; height: 2px; border-radius: 999px; background: ${c.brandText}; transform: none; opacity: .88; }
+      .mf-offline { filter: grayscale(.2) saturate(.72); opacity: .86; }
       .mf-launcher.mf-notify { animation: mfPulse 1.15s ease-out infinite; }
       .mf-panel {
         position: fixed; z-index: 2147483001; ${desktop.side}: ${desktop.sideOffsetPx}px; bottom: ${desktop.bottomPx + 72}px;
@@ -480,6 +503,19 @@
         70% { box-shadow: 0 12px 30px rgb(0 0 0 / 22%), 0 0 0 14px rgb(15 143 111 / 0%); transform: scale(1.04); }
         100% { box-shadow: 0 12px 30px rgb(0 0 0 / 22%), 0 0 0 0 rgb(15 143 111 / 0%); transform: scale(1); }
       }
+      @keyframes mfBreathe {
+        0%, 100% { transform: scale(1); box-shadow: 0 12px 30px rgb(0 0 0 / 22%); }
+        50% { transform: scale(1.035); box-shadow: 0 16px 36px rgb(0 0 0 / 20%), 0 0 0 8px rgb(15 143 111 / 10%); }
+      }
+      @keyframes mfRing {
+        0% { transform: scale(.92); opacity: .58; }
+        70% { transform: scale(1.22); opacity: 0; }
+        100% { transform: scale(.92); opacity: 0; }
+      }
+      @keyframes mfWaveOnce {
+        0% { transform: scale(1); opacity: .7; }
+        100% { transform: scale(1.58); opacity: 0; }
+      }
       @media (max-width: 640px) {
         .mf-launcher { ${mobile.side}: ${mobile.sideOffsetPx}px; bottom: ${mobile.bottomPx}px; }
         .mf-panel { ${mobile.side}: ${mobile.sideOffsetPx}px; bottom: ${mobile.bottomPx + 68}px; width: min(${mobile.widthPx}px, calc(100vw - 24px)); max-height: calc(100vh - 96px); }
diff --git a/server.js b/server.js
index a508d65..ef63368 100644
--- a/server.js
+++ b/server.js
@@ -263,6 +263,13 @@ function defaultSettings() {
     },
     desktop: { side: "right", bottomPx: 22, sideOffsetPx: 22, widthPx: 370 },
     mobile: { side: "right", bottomPx: 14, sideOffsetPx: 12, widthPx: 340 },
+    launcherEffects: {
+      breathe: true,
+      ring: true,
+      hoverLabel: true,
+      wave: true,
+      avatar: true
+    },
     notifications: { pulseOnAdminReply: true }
   };
 }
@@ -844,6 +851,7 @@ function formatAttachment(row) {
 function formatSite(site) {
   const settings = parseJson(site.settings_json, defaultSettings());
   settings.notifications = { ...defaultSettings().notifications, ...(settings.notifications || {}) };
+  settings.launcherEffects = { ...defaultSettings().launcherEffects, ...(settings.launcherEffects || {}) };
   return {
     id: site.id,
     siteKey: site.site_key,